Helping two 3D photographers convert more leads through interactivity and clarity
Improving an agency web presence
June 2025
Project Snapshot
Duration
2 weeks
Tools
Figma, Framer, Matterport, Wix API
Deliverables
Full Website UX/UI Design & Build, Pricing Strategy
Business problem
Nikola and his partner needed a persuasive website to present their 3D Virtual tour services professionally, and be able to approach new clients. They also needed a site that is easy to update by themselves.
Issue
Potential clients didn't understand the value of 360° Virtual tours, and had nowhere to explore past work or pricing, leading to lack of trust.
Design (Solution)
I designed a sleek, dark-themed site with interactive elements, clear hierarchy, and embedded demos of the projects in order to build trust in the potential clients.
↓ Case study - Deepdive ↓
End result (Project outcome)
The website helped these 2 creative individuals to clearly communicate what they do, increasing their professionalism, and making it easier for clients to see pricing, book a meet, or explore projects.
The owners now feel as a "real" business, not just guys with a hobby. At the time of writing, the site is pre-launch - the team is finalising pricing, social media and domain names. Next steps include adding multilingual support (Bulgarian), publishing, and measuring the conversion rate and SEO.
Custom isometric logo , made in Adobe Illustrator
Mappping the ideal structure can be challenging, especially when there is no previous reference
1.1 Defining the Problem
Nikola and his partner were creating high-quality 360° Virtual Tours, but their work was scattered across files and unnamed links that were being sent to potential clients.
They needed a way to present their skills and make them feel like a premium service, not just 2 hobbyist photographers.
1.2 Constraints
The site needed to be easy for editing without any developing/design skills
Starting from scratch - no copy, no previous website
The business itself is just starting up - no analytics, no branding, little to no content,
1.3 User persona
Although I am not designing a unique product for a large, multi-million $ company, I know that a great designer will always show the user empathy by first creating a user persona.
2.1 Approach
I explored websites for architecture studios, drone videos, and other 360° Virtual tours. Most sites felt stiff, usually only showcasing the work and including large chunks of information.
Me and the client both aimed to create the best website for this type of business in Bulgaria. Key ideas:
Keep away from:
We aimed for the golden balance between techy and human feel
2.2 Ideation
Ideation was a collaborative effort with the client. It involved coming up with a moodboard and tone and voice for the website, as well as auditing different competitor's websites to get the best out of each one. Wireframes were crafted to visualise my proposed design and ensure alignment with client's needs.
2.3 Process
The homepage design process I can characterise as flexible and with countless iterations. As the sole designer, copywriter, and developer for the project, I wore multiple hats to bring it to life. Iterative design cycles allowed for refinement based on feedback from the client and limited user testing.
3.1 Visual Direction
I chose a dark theme with neon accents to reflect the immersive, high-tech nature of Nikola’s 3D tours. The dark background mimics the feel of a virtual environment letting the visuals pop more in-depth. Not only this, but black often reduces visual noise, allowing the key elements to shine. Neon highlights guide attention subtly while adding a modern, digital feel.
Interactive elements
3.2 Final Outcome
The final design is bold, consistent, and feels like you're stepping into one of Nikola’s virtual spaces. I went with a darker theme and subtle neon accents to echo the vibe of a 3D rendering software.
The homepage starts with slowly animated background, and goes on to introduce my clients' work like a scrollable showreel with visual rhythm. Projects are listed cleanly, with behind-the-scenes process and direct links to each Matterport project.
Key learns - This website design from scratch teached me valuable lessons that have certaiinly shaped my approach to future design endeavours - whether by myself, or when working with a team. I am confident that I know understand that service businesses do not need complex UX or flashy animations. They need strategic design with strong copy and scroll flow.